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Memo
This memo is written to
highlights the main recommendations for improving the profitability for
Middlehurst House made by our online exam help researchers. If we look after the present condition we found that the
profitability is very low as given below:-
Current Revenue
|
22600
|
Adjustments
|
1100
|
Current Expenses
|
21000
|
Current Profit
|
500
|
Besides lower
profitability, the other problem is quality of instruction which is also low
due to lower teacher to instruction ratio. Now if we improve it as per the
instruction given in the case and as per the ratios given below, we found that
we need to improve the profitability by 35% for all classes as given below:-
New Class distribution
|
No. of Classes
|
Children per class
|
Total Children
|
Monthly tuition per
children
|
2 to 3
|
3
|
6
|
20
|
320
|
3 to 4
|
2
|
8
|
15
|
280
|
4 to 5
|
2
|
8
|
15
|
280
|
5 to 6
|
3
|
10
|
30
|
260
|
|
|
|
|
|
No. of old instructors
|
6
|
|
|
|
No. of new instructors
|
10
|
|
|
|
Earlier salary per
instructor
|
1600
|
|
|
|
Increase in salary
|
6400
|
|
|
|
Increase in staff
benefits
|
1440
|
|
|
|
Increment in Total Expense
|
7840
|
|
|
|
New Required revenue
|
30440
|
|
|
|
Increment in Tuition
fees required
|
35%
|
|
|
|
Now, look on to the other
aspects of analysis i.e. the effect of addition of a new class in the age group
5-6 in the profitability from the base case. From the analysis we found that it
will increase the profitability to almost more than double i.e. $1103 as given
below:-
New Class distribution
|
No. of Classes
|
Children per class
|
Total Children
|
Monthly tuition per
children
|
|
2 to 3
|
2
|
10
|
20
|
320
|
|
3 to 4
|
1
|
15
|
15
|
280
|
|
4 to 5
|
1
|
15
|
15
|
280
|
|
5 to 6
|
3
|
15
|
41
|
260
|
|
|
|
|
|
|
|
Total Revenue
|
25460
|
|
|
|
|
Increase in variable
supplies
|
132
|
|
|
|
|
Increase in instructor
cost
|
1600
|
|
|
|
|
Increase in staff
benefits
|
360
|
|
|
|
|
Increase in food costs
|
165
|
|
|
|
|
New Expense
|
23257
|
|
|
|
|
New profit
|
1103
|
|
|
|
|
Now, if the same addition
of class will be done after increasing the fees as we saw in first analysis, we
found that it will improve the profitability to more than triple i.e. to
$1744.94 as shown below:-
New Class distribution
|
No. of Classes
|
Children per class
|
Total Children
|
Monthly tuition per
children
|
2 to 3
|
3
|
6
|
20
|
431.0088496
|
3 to 4
|
2
|
8
|
15
|
377.1327434
|
4 to 5
|
2
|
8
|
15
|
377.1327434
|
5 to 6
|
4
|
10
|
40
|
350.1946903
|
|
|
|
|
|
Total Revenue
|
33941.9469
|
|
|
|
Increase in variable
supplies
|
132
|
|
|
|
Increase in instructor
cost
|
1600
|
|
|
|
Increase in staff
benefits
|
360
|
|
|
|
Increase in food costs
|
165
|
|
|
|
New Expense
|
31097
|
|
|
|
New profit
|
1744.946903
|
|
|
|
Now, let’s look on to the
other aspect i.e. what will happen if the fess for all classes will be kept at
same level i.e. equivalent to first
class, we found that it will improve the profit by 7 times as given below:-
Current Revenue
|
22600
|
|
|
|
Adjustments
|
1100
|
|
|
|
Current Expenses
|
21000
|
|
|
|
Current Profit
|
500
|
|
|
|
|
|
|
|
|
New Class distribution
|
No. of Classes
|
Children per class
|
Total Children
|
Monthly tuition per
children
|
2 to 3
|
3
|
6
|
20
|
320
|
3 to 4
|
2
|
8
|
15
|
320
|
4 to 5
|
2
|
8
|
15
|
320
|
5 to 6
|
3
|
10
|
30
|
320
|
|
|
|
|
|
New Revenue
|
25600
|
|
|
|
Adjustments
|
1100
|
|
|
|
Expenses
|
21000
|
|
|
|
New Profit
|
3500
|
|
|
|
So the entire analysis
shows that the best strategy will be to increase the class of 5 to 6 class from
the waiting list and increase the fees of first three age group by 25% since in
the case it is given that at the age of 2 to 5 most of the parents support 25%
increase whereas from 5 to 6 they do not want any increment. However, in the
age group of 2-5 , 50% parents are ready for 50%. Hence, the above
recommendations will not only increase profitability but it will also improve
the quality and also it is as per the interest shown by the parents.
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