How to do SWOT Analysis? Examples using Wesfarmers

SWOT Analysis

The following table highlights the summary of the situational factors that Wesfarmers is subjected to. The table is followed by a detailed analysis of the micro-environmental factors of Wesfarmers:

Strengths ●       Wesfarmers mainly focused on the community development initiatives and also in distributing proper and convenient customer service to all the customers. ●       Wesfarmers emphasizes on quality of products as well as on the performance of the employees thus improving its brand recognition ●       Wesfarmers have established large number of stores across the country and it have able to recruit workforce over 20000. ●       Profit making capacity of Wesfarmers much strong as it increased by $2,466 million in 2017 from 2016 ●       The company also created online sales procedures in large extent to avail products from all regions. ●       They were also capable of making variety of food products along with the production of different types of home products as per marketing management assignment help research. ●       Wes farmer is considered as the biggest player among all private sectors within Australia as well as in New Zealand and it has a string governing body to lead the entire business (Mitchell, 2018). ●       The above mentioned company also acquired to develop extensive networking stores in order to tap business market across the country. ●       Wesfarmers also have sustainability in the business policy as well in the marketing strategy of the business.

Weakness ●       Lack of equal profits in all business operations of Wesfarmers ●       Lack of proper and convenient service of distribution channels ●       Poor product supply and quality ●       Financial crisis in Australia and its impact on the organisation ●       Opening of new stores are mostly struck in Australia and lack of global expansion ●       Controversies and constant scrutiny in case of any sort of decisions taken

Opportunities ●       Growth of products by means of global expansion ●       It could not open many outlets across the world; however the company is looking for diversifying new sectors internationally. ●       The company also able to afford reduction of consumption of energy in order to decrease the costing of the product as well as in the reduction of carbon footprints. ●       The mentioned company is also trying to enhance the quality of products as well as the performance of the employees. ●       Apart from this, the company is also trying to accelerate employee and customer loyalty initiatives across the country as well as internationally.   ●       The company is also trying to improve online sales procedures in large extent in order to make availability of products from all regions. ●       The business operations and other industrial activities within the company were all being decided to be included within business market of the country to make regular convenience of all the Wesfarmers Stores.

Threats ●       Wesfarmers used to face an extensive competitive environment in the retail segment and these extensive competitions have become threat for establishing the company within the business market of the country. ●       The economic downfall of the above mentioned company also lead to the downfall of customer’s confidence level as well as it lowers the demand of the products of the company. ●       Along with this, the competitors of we farmers like Woolworths are offering same quality products with an equable price and with equable quality.

Table 1: SWOT analysis of Wesfarmers

(Source: Low, 2016)