Marketing Research Assignment Help -Short Proposal Example
Research rationale What is the issue? The issue of e-marketing has taken the business world by storm as, the business entities are using this process toreach the consumers easily. The consumers also have the chance to have a say regarding the product quality and various decisions taken by the company itself. West et al. (2015) have opined that this process has both positive and negative effects on the prospects of the company. The consumers are now able to comment directly on the webpage of the company regarding any faulty business decisions or marketing strategy. Therefore, the management now has to be more cautious regarding their mode of operations. E- marketing has in this way, given the marketing strategy a whole new life. Why is it an issue? E-marketing is unique as, it provides specialised services to the consumers based on their individual taste. However, Chen and Huang (2016) have opined that the marketing process has taken over the traditional marketing means and th...